by Myrna Velasco – June 17, 2016
from Manila Bulletin
System operator National Grid Corporation of the Philippines (NGCP) has linked up with the Movie and Television Review and Classification Board (MTCRB) to intensify its campaign against pilferage and right-of-way (ROW) violations.
This will be a new form of media that the transmission firm has tapped so it can reach out to wider constituency in informing the Filipino public on the importance of keeping the country’s power transmission highway safe and secure.
The deal was cemented through a memorandum of understanding (MOU) signed by NGCP Board Director and Chief Administrative Officer Anthony L. Almeda and MTRCB Chairman Eugenio H. Villareal.
In a statement to the media, NGCP noted that it joined forces with the MTRCB “to affirm partnership in disseminating the grid operator’s advocacy on protecting the country’s transmission facilities.”
MTRCB’s help was tapped, NGCP said, so they can “reach wider audiences by showing their safety and anti-pilferage public service videos in movie theaters.”
The transmission firm described the tie-up “as a strategic cooperation between the public and private sector (to) further advance the advocacies of NGCP.”
Such campaign, it noted, is aimed at “spreading awareness on transmission line safety, anti-pilferage and right-of-way issues.”
NGCP had been on turbulent times last year when its facilities had been the target of series of bombings; and a number of uncooperative landowners made it difficult for it to gain access to their transmission assets.
According to NGCP, its new agency-partner MTRCB is “more than willing to help by making available relevant expert information and other resources, to enable NGCP to mobilize the dissemination of its line safety campaign material to local theater operators.”
In the MOU, both parties committed to protect the welfare of vulnerable sectors, including “safety, anti-pilferage and right-of-way of the nationwide transmission assets.”